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Their Homework: Pushing Brands Online.

• Authors : BALLENTINE, CLAIRE

Subjects: *MARKETING strategy; *SOCIAL media in marketing; *INTERNET marketing

• Source: New York Times. 9/1/2018, Vol. 167 Issue 58072, pB1-B2. 2p. 1 Color Photograph, 1 Black and White Photograph.

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New Coke Was a Debacle. It's Coming Back. Blame Netflix.

• Authors : KOBLIN, JOHN

Subjects: *MARKETING strategy; *SOFT drink advertising; *STREAMING video & televisionNETFLIX Inc. NETFLIX Inc. NETFLIX Inc. NFLX; COCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KOSTRANGER Things (TV program)

• Source: New York Times. 5/22/2019, Vol. 168 Issue 58335, pB1-B6. 2p.

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G.E. Tries a New Strategy: Less Is More.

• Authors : LOHR, STEVE

Subjects: *MARKETING strategyGENERAL Electric Co. 001367960 GENERAL Electric Co. GENERAL Electric Co. 001367960 001367960 GENERAL Electric Co. 001367960 GEFLANNERY, John, ca. 1962-

• Source: New York Times. 10/21/2017, Vol. 167 Issue 57757, pB1-B2. 2p.

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I.B.M. PRODUCTS FOR PARTNERS I.B.M.

Subjects: INTERNATIONAL Business Machines Corp.; MARKETING strategy; SALES promotion

• Source: New York Times. 7/7/2004, Vol. 153 Issue 52903, pC7-C7. 999p.

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Marketers Vie for Eyes Typically Trained on Phones.

• Authors : EMBER, SYDNEY (AUTHOR)

Subjects: *MILLENNIAL consumers; *MARKETING strategy; *MILLENNIALS

• Source: New York Times. 9/28/2015, Vol. 165 Issue 57003, pB1-B4. 2p. 1 Color Photograph, 1 Black and White Photograph.

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Oh, to Be Young, Millennial, And So Wanted by Marketers.

• Authors : STOUT, HILARY (AUTHOR)

Subjects: *MILLENNIAL consumers; *MARKETING strategy; *MILLENNIALS

• Source: New York Times. 6/21/2015, Vol. 164 Issue 56904, p1-4. 2p. 1 Color Photograph, 1 Black and White Photograph, 1 Diagram, 1 Graph.

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Marketers Sizing Up the Millennials.

• Authors : SEARCEY, DIONNE (AUTHOR)

Subjects: *MILLENNIAL consumers; *MARKETING strategy; *GENERATION gapUNITED States

• Source: New York Times. 8/22/2014, Vol. 163 Issue 56601, pB1-B6. 2p. 1 Color Photograph, 1 Black and White Photograph, 1 Graph.

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Teaching Wal-Mart New Tricks.

• Authors : Rozhon, Tracie

Subjects: WAL-Mart Stores Inc.; MARKETING strategy; MARKET saturation

• Source: New York Times. 5/8/2005, Vol. 154 Issue 53208, Section 3 p1-10. 3p. 2 Color Photographs, 2 Black and White Photographs, 1 Graph.

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T-Mobile Shakes Up Its Service.

• Authors : CHEN, BRIAN X. (AUTHOR)

Subjects: *MARKETING strategy; *IPHONE (Smartphone); *SERVICE contractsT-Mobile USA Inc.LEGERE, John, 1958-

• Source: New York Times. 3/27/2013, Vol. 162 Issue 56088, pB1-B2. 2p. 1 Black and White Photograph, 1 Chart.

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Take Your Pills, All Your Pills.

• Authors : Pollack, Andrew

Subjects: *MARKETING strategy; *PHARMACEUTICAL industry; *DRUG administration

• Source: New York Times. 3/11/2006, Vol. 155 Issue 53515, pC1-C13. 2p. 1 Color Photograph, 1 Graph.

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